Scaling Premium Patient Consultations: Medlinks Aesthetics’ DV360 Healthcare Campaign

Overview

Medlinks Aesthetics, a premium cosmetic surgery and hair transplant clinic in India, wanted to generate high-quality patient leads while maintaining strong brand positioning.

Challenges

• Existing campaigns struggled to reach affluent audiences.

• High CPLs due to reliance on generic social and search channels.

• Needed brand-safe placements across OTT/CTV to build trust. Our Strategy

• Activated DV360 premium inventory: CTV, OTT, and healthcare-compliant display.

• Built custom audiences targeting high-income professionals researching cosmetic procedures.

• Implemented a remarketing funnel to move users from awareness → consultation booking.

• A/B tested creatives with procedure-specific messaging and testimonials.

Results

• CPL reduced by 38% compared to previous channels.

• Consultation bookings increased +74% within 3 months.

• 2.8x ROAS achieved from patient acquisition campaigns.

• Higher brand trust through premium, brand-safe ad environments.

Key Takeaway

With DV360, Medlinks efficiently scaled patient consultations, lowered lead costs, and positioned itself as a trusted premium healthcare provider.