Crocobet – Scaling Casino Deposits with DV360

Overview

Crocobet is a leading online casino brand expanding across regulated markets. They wanted to scale first time depositors (FTDs) while lowering acquisition costs.

Challenges

• High CPAs due to competitive casino market.

• Limited access to premium placements.

• Converting registrations into depositors.

Our Strategy

Activated DV360 premium inventory: video, display, and in-app.

• Activated DV360 premium inventory: video, display, and in-app.

• Built custom intent audiences targeting betting/gaming enthusiasts.

• Launched a remarketing funnel to drive registrations → deposits.

• Continuous A/B testing of creatives and bidding strategies.

Results

• CPA reduced by 41% (from $170 → $100).

• Registration-to-Deposit conversion ↑ 29%.

• Monthly active depositors grew +85% in 4 months.

• Achieved 3.9x ROAS.

Key Takeaway

With DV360, Crocobet scaled deposits efficiently, lowered acquisition costs, and gained long-term players.